Marketing Consistency: Everything Starts with Showing Up
Episode 6 of Landscape Digital Show reveals why marketing consistency that shows up for an audience gets progressively better and grows that audience.
If your marketing shows up at the same time and day on whatever frequency you choose, you will build an audience. It’s as simple as that.
You have to be there for your audience. That’s what professionals do. When it’s game time or show time the audience expects the host or performer to be there no matter what.
And that’s the point. You do not have to be a great marketer. Although, that helps, most important is doing the one thing that everyone recognizes and respects because we all know how hard it is to consistently show up.
Over time your marketing muscles will get stronger with use. You will get better at coming up with good ideas and refining your systems for growing an audience.
Show Notes
Check out our first webinar, 9 Advanced LinkedIn Profile Tips for Boosting Your Visibility and Growing Your Audience with Stephanie Sammons, in the Member Area of Landscape Digital Institute.
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Call to Action
Choose one marketing channel where you will set a schedule and show up to build your reputation for marketing consistency. That could be YouTube, LinkedIn, or an email newsletter.
The newsletter is my top recommendation for clients because it’s the most intimate channel. For those that don’t like that idea, my next choice is publishing articles on LinkedIn Publisher for your personal profile.
Regardless of the channel, using your expertise and experience to consistently add value for your audience is going to strengthen your relationship and build trust with it.
