Content Marketing: It’s More than Inbound
Episode 2 of Landscape Digital Show reveals the distinction between content marketing and inbound marketing.
One of the reasons inbound and content marketing are often considered the same as they both use similar tactics at the visible lead attractions stage. What happens after that often sets the two apart.
If you doubt this, simply subscribe to any site that offers an e-book or free report. You are added to at least one email marketing list and soon your inbox fills with emails designed to convert your interest into a sale as quickly as possible.
That’s inbound marketing.
In contrast, content marketing seeks to add value to every stage of the buyer’s journey. The best content marketers understand the nature and duration of that experience is buyer dependent. Thus, some leads will convert quickly while others may need nurturing for weeks, months, or years.
That’s what content marketing does so well.
If attracting leads is important to your green industry business, both inbound and content marketing can help. Yet, without a strategic content marketing plan, only a fraction of those inbound leads will become long-standing customers.
The Show Notes
Discover how I successfully used the principles of content marketing to launch my landscape business in 1988, long before digital and social media. I describe exactly how it happened in the introduction to my book, Built-In Social: Essential Social Marketing Practices for Every Small Business.
