Competitive Intelligence: How to Use Research to Get More Wins
Episode 24 of Landscape Digital Show reveals how to use research for discovering, curating, and using competitive intelligence to achieve business goals.
If you want to beat your competitors you need to know what they’re doing – what they’re doing well. And you have to be looking for the gaps – what they are not doing well, or at all.
These are the opportunities that your business can exploit.
In a word – you have to be prepared.
Lucky for you there is abundant information about your landscaping competitors online and it’s readily available. The only challenge is discovering and curating it. By curation, I mean saving it so that you can easily access and use it when you need to.
Listen to the audio to learn how to use technology to discover competitive intelligence, save it for later access, and use that information to accomplish business goals and objectives.
I like to start with the end in mind. What’s it going to take to get your landscaping or lawn care business to the next level? Use your intelligence to accomplish that goal.
Show Notes
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Call to Action
1. Set up your systems for competitive intelligence discovery. You’ll find the links to the tools in the show notes at Landscape Digital Show. And be sure you are building a spreadsheet of relevant keywords.
2. Get into the habit of studying and saving this information. And have a good system for tagging it for later use or you won’t use it at all.
3. Develop a strategy for using competitive intelligence for accomplishing business goals, such as breaking into new markets.
