Website Conversions: A Reliable Path to Customer Success
Episode 16 of Landscape Digital Show reveals how to increase website conversions by using story to guide visitors along a reliable path to customer success.
If you could have five minutes with your ideal buyer, what would you say to dazzle him or her?
Can you imagine what he or she would like to hear?
Desperate companies tend to throw everything they’ve got into the conversation with the hope of getting lucky. But it doesn’t work that way.
To see this in action, take a look at the home page of your website and maybe those of your competitors too. Is it clear what is the best action to take? Probably not.
That’s because most companies are using their website to sell when they should be simply using it to guide, to gently nudge people to take one action.
All you want to do is get your prospective buyer to take a single action that moves them down a path to success with your business. Listen to the audio to discover how.
Show Notes
To fully understand this episode you may want to give Episode 9 of Landscape Digital Show a listen to become more familiar with buyer personas.
We’ll greatly appreciate it if you head over to Landscape Digital Show on iTunes and give it an honest rating and review. Thank you for listening and subscribing!
Call to Action
In addition to revisiting Episode 9 of Landscape Digital Show, write out the specific steps or actions you want your idea buyer to take.
This starts from the moment they first discover it. Then proceed to what happens after that, and so on, all the way up to a successful purchase and beyond.
Then align your best stories with those steps. And use them to the extent you can to guide that buying journey.
