Website About Page: How to Make it Sizzle
Episode 15 of Landscape Digital Show reveals how to make your website about page sizzle by using the 6 science-based elements of influence and persuasion to engage your audience.
Sell the sizzle, not the steak is what they used to say back in the day. It captures the essence of a juicy steak grilled to perfection. And that sells the product. The steak.
Think of yourself as a product. People need to buy you before they will do business with your company. What’s your sizzle? It’s that X factor that distinguishes you as the guy or gal that they believe may be the one they can trust with their business.
Show Notes
Discover more about Robert Cialdini’s scientifically grounded elements of influence and persuasion in his book, Influence: The Psychology of Persuasion.
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Call to Action
Listen to the audio and discover how to apply the 6 elements of influence and persuasion to make your website about page sizzle.
- Reciprocity
- Authority
- Likeability
- Social Proof
- Commitment and Consistency
- Scarcity
