Website Engagement: Getting Buyers to Take Action
Episode 8 of Landscape Digital Show reveals how to increase website engagement by getting buyers to take actions that are in their best interest.
Imagine the home page of your website is a billboard and your prospective buyers are whizzing by at 60, 70, and 80 miles an hour. What are they going to see? And what action would you most like them to take if they do?
Many landscape industry websites are visually appealing but visitors are not at all clear about what to do next. This confusion is the result of too many choices or none at all.
It may seem obvious that visitors should engage with your website, but why leave that to chance? When you convert prospective buyers from visitors to subscribers you can nurture the relationship until they are ready to buy.
There are countless right and wrong ways to do this. But awareness and testing will most reliably lead to increased to the website engagement that is vital to your business growth.
Show Notes
In this episode, we referred to the empathy mapping too. You can learn more about it in the previous Episode 7.
Benchmark your business against industry peers and make new discoveries in the process by taking the First Annual Landscape Industry Digital Survey. Your contribution will give you full access to the report when it’s ready.
Call to Action
Revisit the empathy mapping to consider what you want website visitors to feel when they speed by that billboard that is the home page of your website. Curious, excited, impressed? It’s up to you.
Then determine the one action you want them to take and how you will guide them to it.
